Blog

Video Lighting Tutorial.

 
Bobbi Lane shares a 30-second tuto­r­ial on light­ing tech­niques for dig­i­tal cin­ema using only two lights (more about this on a future post). Before and after images and light­ing dia­grams are included.

Is this too short? Too long? Would you like to see more 30-second Tuto­ri­als? Talk to us.

The power of words in marketing.

 
A won­der­ful friend sent me this short video, which impacted me at sev­eral dif­fer­ent levels.

The orig­i­nal inten­tion of the direc­tor, Seth Gard­ner, was “to illus­trate the power of words to rad­i­cally change a mes­sage and its effect upon the world.” It can be seen as a clever mar­ket­ing piece or a bit­ter­sweet per­sonal story.

For some rea­son, the video reminded me of the Wash­ing­ton Post’s exper­i­ment about 5 years ago, when Joshua Bell, one of the best con­cert vio­lin­ist in the world, played for free, for 45 min­utes, on a vio­lin worth 3.5 mil­lion dol­lars at a sub­way sta­tion in D.C. Over a thou­sand peo­ple passed by Bell, only seven stopped to lis­ten him play, includ­ing a 3-year old boy, and only one per­son rec­og­nized him. He col­lected $32.17. A few nights before he was play­ing a sold out the­ater in Boston with an aver­age ticket of $100.

The first video inspired me to rethink how we mar­ket our com­pany and com­mu­ni­cate with our clients, and the sec­ond one remind to “stop and smell the roses” or at least lis­ten to the music more often.
 

Visual Serendipity.

 
Serendip­ity: noun; the occur­rence and devel­op­ment of events by chance in a happy or ben­e­fi­cial way.

Interior Architectural Photography - Red Lamps Interior Architectural Photography - Red Lamps

Both images were taken the same night, and at the same Brook­lyn restau­rant, Char #4. The place is nice, the ser­vice was good, and the food was decent, but the restau­rant is defin­i­tively over­priced and over­hyped. This was my third and most likely last visit.

Meet Canon’s C300, in person.

 
This week (Jan­u­ary 25th) Abel Cine New York is show­ing Canon’s brand new EOS C300. Abel is also host­ing a sim­i­lar event next month (Feb­ru­ary 16th) in Los Ange­les. More than just another cool cam­era, the C300 sys­tems con­firms Canon’s com­mit­ment to the film­mak­ing indus­try. The sys­tems comes in two fla­vors, one with EF mount (EOS C300) which takes your good ol’ Canon still lenses, and another one (C300 PL) with a PL mount. To learn more about this sys­tem and what it means for pho­tog­ra­phers shoot­ing video read my pre­vi­ous post.

Also this week, Canon is show­ing in Chicago a series of short films shot with the C300, as well as “Behind the Scenes” inter­views with the direc­tors and crew members.

canon eos c300 system

Conversations with Friends

 
For Episode 002 of our bi-weekly series, “Con­ver­sa­tions with Friends,” we had the oppor­tu­nity to sit down with award-winning pho­tog­ra­pher and won­der­ful edu­ca­tor, Bobbi Lane, to dis­cuss light­ing tech­niques for video and how to stay cur­rent as a pro­fes­sional photographer.

For many pho­tog­ra­phers and film­mak­ers it is key to be portable and be able to pack and unpack very quickly, so we decided to bring only two cam­eras (the Canon EOS 7D with a Canon EF 70-200mm f/2.8L II IS USM lens, and a Canon EOS 60D with a Canon EF 24-105mm f/4 L IS USM lens), two tripods, two hot lights, and two sil­ver umbrellas.

We tested two light­ing sce­nar­ios; the first one was a typ­i­cal cross light­ing set up very com­monly used by still pho­tog­ra­phers. Bobbi explained that this “gives you two sets of high­lights and two sets of shad­ows, and does not look nat­ural. It cre­ates more con­trast and brings no depth to the sub­ject.”  This, she added, is not the best way to do it, and explained that cre­at­ing dimen­sion with video could be achieved with the equip­ment we had.  “You still need to have the same sen­si­bil­ity in video that you have with stills.  A lot of peo­ple for­get that, and light every­thing flat.”
 

(more…)

Visual Serendipity.

 
Serendip­ity: noun; the occur­rence and devel­op­ment of events by chance in a happy or ben­e­fi­cial way.

New York City Flatiron Building Chelsea

Store­front dec­o­ra­tions, Flat­iron Build­ing, Chelsea, New York.

The Flat­iron Build­ing was designed by Chicago’s Daniel Burn­ham as a steel-frame sky­scraper in white ter­ra­cotta, and intended as the head­quar­ters of the Fuller Con­struc­tion Com­pany. The build­ing was soon dubbed “Flat­iron” after its unusual shape, caused by a tri­an­gu­lar plot.

The build­ing inspired unfor­get­table pho­tographs by Edward Ste­ichen and Alfred Stieglitz, and it is now one of the most pho­tographed and rec­og­niz­able land­marks in New York.  It is also fre­quently used on tele­vi­sion com­mer­cials and doc­u­men­taries, in the open­ing cred­its of the “David Let­ter­man Show”, dur­ing scene tran­si­tions in “Friends”, and as the head­quar­ters of the “Daily Bugle News­pa­per” in Spider-Man.

 

How to upgrade a Video Card for free.

 
If you are into video edit­ing or video games, you know well that fast is never fast enough.

Sur­pris­ingly, most Mac­Book Pro users are unaware of a very sim­ple trick to switch Graphic Cards, and dra­mat­i­cally improve per­for­mance on demand. Apple Mac­Book Pro lap­tops have two graphic cards; in my case a slower NVIDIA GeForce 9400M, selected by default to help extend bat­tery life, and a faster NVIDIA GeForce 9600M GT.

First, fol­low these sim­ple steps to see your Graphic Cards:
1. Click on the Apple Logo (very top left)
2. Click on “About This MAC
3. Click on “More Info“
4. Scroll down to “Graphics/Displays”

Apple MacBook Pro Graphic Cards

As you can see, I have a NVIDIA GeForce 9400M, and a faster NVIDIA GeForce 9600M GT. The high­lighted Graphic Card is the one your sys­tem is cur­rently using.

Now, let’s switch to the faster card.
Impor­tant: Make sure you save any doc­u­ments, projects or web­sites you are work­ing on. You will need to log out to com­plete this step.
1. Go back to the Apple Logo (very top left).
2. Click on “Sys­tem Pref­er­ences” and the “Energy Saver“
3. Under “Graph­ics” select the “Higher Per­for­mance” option
4. Click “OK” to log out.

Apple MacBook Pro System Preferences

Apple MacBook Pro System Preferences Energy Saver

Apple System Preferences Log Out Dialog

Done. The lap­top will do a quick reboot and switch to the faster Graph­ics Cards, which obvi­ously will need more power and gen­er­ate more heat, so I strongly sug­gest you only switch to the faster card when using a Power Adapter.

To go back to the slower, more bat­tery friendly NVIDIA GeForce 9400M fol­low the same steps and under “Graph­ics” select “Bet­ter Bat­tery Life.”

Cool uh? You’re welcome.

Judging a Photo Contest.

 
For the last 10 years, the Engi­neer­ing News-Record (ENR), a sis­ter pub­li­ca­tion of the Archi­tec­tural Record, has been host­ing a very well attended “con­struc­tion” pho­tog­ra­phy con­test. Each year they invite a  fresh set of five judges con­sist­ing typ­i­cally of art direc­tors and senior edi­tors from ENR or its sis­ter pub­li­ca­tions, one con­struc­tion safety expert, and one out­side pho­tog­ra­pher. Guess who was the out­side pho­tog­ra­pher this year? Oui, moi.

About a month ago I had the honor to review more than 1,200 sub­mis­sions with Cath­leen McGuigan, editor-in-chief of Archi­tec­tural Record and edi­to­r­ial direc­tor of two other McGraw-Hill pub­li­ca­tions, Gary DiPaolo, our con­struc­tion safety expert, and two ENR employ­ees, Aileen Cho, senior edi­tor for trans­porta­tion, and Justin Reynolds, asso­ciate art director.

As Tom Sawyer, the photo contest’s direc­tor writes on his arti­cle “Judg­ing the ENR Photo Con­test — Hows and Whys (PDF)”, I was truly sur­prised to see the over­all qual­ity of the images. This year’s online gallery is avail­able here.

Construction Photography Contest

Exclusive Canon Cinema EOS screening.

 
On Jan­u­ary 26, Canon will be host­ing “an exclu­sive Cin­ema EOS Event” in Chicago. They will present a series of short movies shot with the brand new, game chang­ing EOS C300 cam­era, as well as “Behind the Scenes” inter­views with the direc­tors and crew mem­bers. Canon’s amaz­ing tech­ni­cal staff will be avail­able to answer all your geeky questions.

There will be two screen­ings (morn­ing and after­noon), and reg­is­tra­tion is required. Please share your expe­ri­ence with us if you attend.

Canon Cinema EOS Private Screening

Adobe reconsiders upgrade policy expiration.

 
Adobe’s world­wide upgrade pol­icy was set to change after Decem­ber 31, 2011. Well, now they are announc­ing a new “spe­cial upgrade offer” for CS3 and CS4 customers.

We want to make sure our cus­tomers have plenty of time to deter­mine which offer­ing is best for them. There­fore, we’re pleased to announce that we will offer spe­cial intro­duc­tory upgrade pric­ing on Cre­ative Suite 6 to cus­tomers who own CS3 or CS4. This offer will be avail­able from the time CS6 is released until Decem­ber 31, 2012. More details on this offer, as well as any intro­duc­tory offers for exist­ing cus­tomers to move to Cre­ative Cloud mem­ber­ship, will be announced when CS6 and Cre­ative Cloud are released later this year.”

I am won­der­ing if this is a response to unhappy cus­tomers, or a clever mar­ket­ing move. What’s your take?

The com­plete press release is here.

Adobe CS5