Dove’s Sketches.

As a producer I’m always looking for great stories by real people and meaningful messages. As a filmmaker I appreciate nice lighting, clean sound, interesting framing and editing and overall high-production values. Dove’s latest video for their “Real Beauty” campaign checks everything on my list. 

The 3-minute video is called “”Real Beauty Sketches” and it’s about a police sketch artist comparing with drawings how women describe themselves and how they are described by others.

The campaign has been going on for almost 15 years, sometimes with lots of controversy, sometimes with great success. The “Sketches” video won the Titanium Grand Prix at Cannes.