I am a contrarian, or so it seems.

I am a contrarian…. That’s what a good friend just told me.  Why? Well, according to him because:

• I use an Android phone and Tablet. LG and Samsung are good, Lenovo is garbage. I actually got a Nexus 4, a Chromecast and a Nexus 5X the day they were announced. That apparently also makes me an “early adopter.”

• I purchased a 60D the week AFTER the 5D Mark III was made available and shot for several years with a 7D. I also used (and publicly highlighted) the  Panasonic Lumix GH3 WAY before the GH4 was hot (which I also added to my arsenal). I don’t have a Blackmagic camera, mostly because I love shooting with the Canon C100.

• I have been using Adobe Premiere Pro well before Apple released Final Cut X, and before David Fincher made the Creative Cloud cool.

• I dropped my monthly “all you can talk” cell plan for a “prepaid plan.” It has been saving me at least $1,200 per year. I haven’t used Skype for years, Google Hangouts is the way to go.

• I choose not to own a lot of gear. I believe renting equipment is the best way to provide clients with the best tools for each job, and it also helps to keep my overhead low.

And the cherry on top? We are seriously considering getting an HP workstation for video editing (yes, a PC computer) instead of new iMac or even a Mac Pro.

Well, perhaps my buddy is right….I am a contrarian!

But here’s the thing, as a technology consultant I spend a lot of time thinking about what will come next in terms of trends and features. I bet on Adobe Premiere Pro about a year before the flood gates opened. I also have the privilege to see many products, hardware and software, as prototypes or in their beta phases, so even though I generally can’t talk about them, I can wait until they are commercially available or I can get something cheaper temporarily.

But perhaps the main reason to be a “contrarian” is that I don’t really care about the name of the brand. What I do care about is performance, reliability, and support. The faster I work, the more time I have to build my business, and the more discretionary time I get to enjoy life offline, and out of the office.

I’m obviously not the only one, check this Fast Company article “5 Contrarian Lessons From Successful Entrepreneurs” and David Ogilvy’s (one of my heroes) “Contrarian Management Advice.”