The Future of Digital Photography is written. Now.

When you get a Panasonic GH4 and open the box, among the typical accessories, manual, camera strap, etc you find this little pamphlet. Most people, I’m sure, won’t even notice it. But I don’t think I have ever seen the future of photography so clearly written, literally.

Shoot 4K video with a tiny, $1,700 camera. Press a couple of buttons. Done.

New companies are offering interactive and personalized video ads using geotargeting and service-provider data to display relevant prices, promotions, and specific product information. Traditional companies are also keeping up. The New York Times recently recruited almost 20 new staff members to work on new news formats including video and interactive media.

Once software developers catch up, this is exactly how we will shoot stills. Pulling frames, in two steps or less. Not one at a time. This is both scary and fascinating depending where you sit.