The power of words in marketing.

 
A won­der­ful friend sent me this short video, which impacted me at sev­eral dif­fer­ent levels.

The orig­i­nal inten­tion of the direc­tor, Seth Gard­ner, was “to illus­trate the power of words to rad­i­cally change a mes­sage and its effect upon the world.” It can be seen as a clever mar­ket­ing piece or a bit­ter­sweet per­sonal story.

For some rea­son, the video reminded me of the Wash­ing­ton Post’s exper­i­ment about 5 years ago, when Joshua Bell, one of the best con­cert vio­lin­ist in the world, played for free, for 45 min­utes, on a vio­lin worth 3.5 mil­lion dol­lars at a sub­way sta­tion in D.C. Over a thou­sand peo­ple passed by Bell, only seven stopped to lis­ten him play, includ­ing a 3-year old boy, and only one per­son rec­og­nized him. He col­lected $32.17. A few nights before he was play­ing a sold out the­ater in Boston with an aver­age ticket of $100.

The first video inspired me to rethink how we mar­ket our com­pany and com­mu­ni­cate with our clients, and the sec­ond one remind to “stop and smell the roses” or at least lis­ten to the music more often.
 

This entry was posted on Thursday, January 26th, 2012 at 07:00. It is filed under Cinematography, Education, Marketing, Social Media, Visuals and tagged with , , , , , , . You can follow any responses to this entry through the RSS 2.0 feed.